If you're scaling ROAS but your accountant keeps showing you the same bottom line — you don't have a traffic problem.
Your ROAS dashboard is green. Your P&L isn't. Here's why those two never talk
We diagnose it. We close it.
We rebuild Meta + Google + Klaviyo around the 5 KPIs your P&L actually responds to. Not ROAS.
- 01Stop burning budget on traffic that doesn't pay.
Meta + Google bid on contribution margin, not ROAS. We kill what doesn't earn — even if the dashboard says it's working.
- 02Get Klaviyo to actually move CLTV.
All flows & campaigns, attributed against lifetime value, not open rates. Email becomes a revenue engine, not a checkbox.
- 03Skip the agency layers. Work direct.
No account managers. No procurement games. 2 brands per month, founder-delivered. That's the cap — no exceptions.
Three reasons your ads look profitable — but aren't.
Most ecom brands we audit have all three running at the same time. They don't see it because nobody's measuring it. Here's what's actually happening to your money.
Your highest-ROAS campaigns are eating your margin.
A 4.0 ROAS on a SKU with 22% contribution margin is a POAS of 0.88. You burn 12 øre per krone you spend — but the agency dashboard celebrates it as a top performer.
Three agencies. Three KPIs. Zero accountability for your P&L.
Meta chases ROAS. Google chases clicks. Klaviyo measures opens. Nobody's looking at whether you actually made money this month. You're paying three teams to optimize against three different scoreboards.
Your CAC is climbing 15-20% per year. Your CLTV isn't moving.
Customer acquisition gets more expensive every quarter — that's just iOS, AI overviews, and competition. If your repeat rate is flat, the math will break within 18 months. Nobody's flagging this because it's not in any agency's weekly report.
It's not your agencies' fault. They're optimizing for the metrics they're paid to hit. Those metrics just aren't the ones your business survives on. That's what we rebuild.
Move 3 of these 5 numbers, and the bottom line follows. Every time.
After managing 40M+ EUR in ad-spend across 28 markets, we've seen what actually moves a P&L vs. what just makes dashboards look pretty. These five are the only ones that compound. We pick 3 with you in month 1 — and put it in writing.
System Profit Forge FrameworkWhat you actually keep after COGS, shipping, returns, and ad cost. The number every other metric should serve.
What it really costs to acquire a customer — measured against what they're worth over a year, not first-order ROAS.
What Klaviyo actually adds to your bottom line in repeat purchases and CLTV expansion — not opens, not clicks.
Every cent we add to AOV is almost pure margin. It's the cheapest profit you can buy. We optimize hard here.
The share of customers who come back within 90 days. The single best predictor of profitable scale vs. profitable death.
Month 1, we pick 3 of these 5 together based on your audit. Those 3 become our scoreboard for 90 days. If a campaign, flow, or test doesn't move one of them — we don't run it.
By day 30, you'll see the leak. By day 90, you'll see profit you didn't have.
Profit Forge runs in three phases. Each one ends with something concrete you can see in your numbers. No mysterious 'we're working on it' months — every 30 days, you know exactly what changed.
We rebuild your numbers from scratch. By day 30, you know your real P&L by SKU and channel — usually for the first time.
- Full P&L at SKU and channel level
- Attribution and tracking cleaned up
- Profit-tracking dashboard live
- 3 of 5 KPIs locked, baseline set in writing
Meta and Google move to profit-gated bidding. Klaviyo flows rebuilt around CLTV. Creative ships on tempo. This is where the dashboard stops lying.
- Profit-gated scaling on Meta & Google
- Top-3 Klaviyo flows rebuilt and split-tested
- Creative engine: 8–12 concepts / week
- First CRO sprint shipped
Now improvements stack on each other. Each new test builds on the last one's results, not on guesses. We lock the playbook for the next quarter so growth keeps compounding.
- Profit trajectory measured against 90-day target
- Second CRO sprint shipped, results documented
- CLTV growth measured against month-1 cohort
- Quarterly strategy day & next 90-day plan locked
After 90 days, your bottom line has moved — and you can prove it. No vibes, no "trust us bro". Just three numbers, measured against the baseline we set together on day 1.
One team. One scoreboard. One number that matters — your P&L.
No tier-shopping. No upsells. We do this one thing — full execution on Meta + Google + Klaviyo, run against your contribution margin — and we do it well. Here's exactly what you get and what it's worth.
Full-stack execution on paid, lifecycle and creative — run as one profit-driven system instead of three separate agencies.
- Meta paid ads — daily optimization, profit-gated bidding€2,700/mo
- Google paid ads — Search, Shopping, PMax, daily-managed€2,150/mo
- Klaviyo — all flows + 4 campaigns/mo, attributed to LTV€1,870/mo
- Creative production — 8-12 ad concepts/mo with founder-level direction€1,600/mo
- Profit dashboard — Triple Whale or custom, you can read at 6am€800/mo
- Attribution & tracking maintenance — server-side, GA4, CAPI hygiene€535/mo
- Monthly profit strategy — 90 min, founder-led, on your numbers€1,070/mo
- Bi-weekly check-ins + weekly Loom walkthroughs of your account€400/mo
- Quarterly CRO sprint + ongoing landing page optimization€670/mo
- Competitor monitoring — monthly Meta Ads Library + Google SERP audits€335/mo
- Head of Performance in-house (mid-senior)~€11,400/mo
- Klaviyo specialist (part-time or agency)~€4,700/mo
- Profit analyst + dashboard stack~€5,350/mo
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Profit-tracking setup — we build the dashboard so you don't have to €4,000
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Klaviyo system rebuild — every flow, every segment, from scratch €4,000
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Meta account rebuild — structure, audiences, tracking, all clean €2,950
- Onboarding workshop — we walk through your numbers + access4 hours · once
- Weekly async touchpoint via Loom + Slack30 min/week
- Monthly profit call — on your numbers, with the founder90 min/mo
- Documented profit lift on the 3 KPIs we committed to — measured against baseline.
- One unified profit dashboard showing if Meta + Google + Klaviyo are earning you money, in real time.
- A 90-day playbook for next quarter — yours to keep, even if we part ways.
Month 1, we agree on 3 KPIs and a baseline. By day 90, if those 3 numbers haven't moved measurably from the baseline — we refund your last month's fee and end the engagement, no questions. No commitment, no fine print, no negotiation.
A live audit of your ad accounts. The single biggest profit leak we'd fix in your first 30 days. A written action plan. You keep it, whatever you decide.
What really sets them apart is their ability to think for themselves; they don't just deliver the same standardized AI solutions as everyone else, but instead develop their own unique strategies. We've achieved over 50% scaling while our ROAS has increased. That's a technical level you rarely encounter in this industry.
We say no to about 7 in 10 brands that apply.
Profit Forge isn't a service we sell to anyone with a budget. It's a system that only compounds for a specific kind of brand. If that's not you, we'll tell you on the call — and point you somewhere better.
Below that threshold, the engagement isn't worth the founder time we put in — there isn't enough movement in your numbers for the system to compound.
We work directly with the person who makes the decisions. No procurement, no middle layers, no telephone game. If we have to wait 5 days for an approval, the system doesn't compound.
We can't optimize for profit if we can't see it. COGS, margin per SKU, LTV by cohort — we need real numbers, not estimates. NDA signed before the first call if you want.
Profit Forge runs on paid. If you won't back the system with budget, the system can't run for you. €6,700/mo in ad-spend is the floor we work above.
Below these criteria? That's still a real business — just not Profit Forge. We have a smaller offer — Essentials — where you buy us as a dedicated media buyer per channel, from €1,000/mo.
See Essentials packagesIf you've got doubts — they're probably here.
Eight questions we get on every first call. Read these before you book — it'll save us both 10 minutes.
01Is €5,350/mo actually worth it for our size?
If your ad-spend is below €6,700/mo, no — you're not the right fit and we'll tell you on the call.
If your ad-spend is €13,400+ per month, the math gets simple: a 10% improvement in contribution margin on that spend covers our fee — usually within the first 60 days. Everything beyond that is profit you didn't have.
02What's not included in the €5,350/mo?
Ad spend (Meta, Google), software licenses (Klaviyo, Shopify, Triple Whale), and video production (UGC shoots, brand video).
Those are external costs you pay directly. We take zero markup on tools or licenses — what you pay them, you pay them.
03Why do you need access to our financials?
Because we can't optimize for profit without seeing it.
An agency that runs ROAS without knowing your margins, COGS, or LTV is guessing. We don't guess. NDA signed before the first call if you want — and your numbers stay in a locked Notion folder only the founder can access.
04How fast can we actually start?
Onboarding starts within 14 days of signing, capacity permitting. Phase 1 (audit + baseline) wraps inside the first 30 days.
We take 2 brands per month — hard cap, no exceptions. If we're full, we'll tell you what month opens up next.
05What if Profit Forge isn't right for us?
Then we'll say so — on the call, in writing.
If you don't fit the 4 criteria but still want a specialist running a single channel (Meta, Google, or Klaviyo), we have Essentials — €1,000/mo per channel, no commitment. Same expertise, smaller scope.
06What does 'profit trajectory moved' actually mean?
It means the 3 KPIs we agreed on in month 1 have moved measurably from the baseline by day 90.
Not vibes. Not "trust us bro". Three numbers, baselined day 1, measured day 90. We pick from: contribution margin per order, blended CAC vs. 12-month LTV, email-attributed revenue, AOV, repeat purchase rate. Whichever 3 we agree on go in your contract.
07Why only one offer? Most agencies have tiers.
Because tiers dilute focus. We're two people. We'd rather be the best in the Nordics at one thing than mediocre at five.
That also means we say no a lot. If Profit Forge is right for you, it's the only thing we sell. If it isn't, Essentials exists — that's it.
08What happens if we don't see results?
If those 3 KPIs haven't moved by day 90, we refund your last month's fee and end the engagement — no negotiation, no fine print.
It's written into the contract on day 1. We don't sell anything we can't put our money behind.